![]() ![]() The brand is called Dots, and the logo represents a dog, taken out of the letter – forming a D as a result. Letter Dįor a letter D, designers played around with dots. It’s an optical illusion that conveys the focus of the brand on three concepts – coffee, to come, cup. ![]() It is formed by negative space between the cup and the frame of the letter. Letter BĪ letter B is formed entirely by negative space between elements that comprise E. Combine well-known images, letters, and optical illusions to get the viewer’s imagination going. It’s a great example of how to use negative space for logo design. Letter AĪ for Academy is formed due to the efficient use of negative space. A real estate agent might choose to represent a house roof with an A letter. Logistical brands can play with arrows – they mean movement, development growth. A brand that is focused on producing environmentally healthy projects, can use O to represent a spheric form of Earth. Of course, these geometrical elements should be consistent with the logo’s intent and purpose. You can form a geometric shape with one letter or with a combination of them. How To Design Negative Space Logo: Ideas for 26 letters They present clever ways of seeing negative space and guessing the image behind the letter. Triangles with V and W (V can be seen as a tick, mountain pick, a flying bird, etc – in other words, simple objects of a trigonal shape).īelow, we prepared examples and brief guidance for negative logos for each of the 26 alphabet letters.Circle with O (designers often experiment with this letter due to its similarities with a facial shape).The most common elements, combined with letters are: Both are graphically simple characters and convey clear associations. So, how to design negative space logos? Well, the easiest way to achieve this is by combining letters and figures in one image. All you need to do is drop an additional clue and let the viewer’s imagination figure out the rest. This is because most people already have some associations with a particular character. Designing negative logos by interpreting letters in the world and finding interesting combinations works incredibly well. ![]() Not all of them, of course, but it’s a trend. It’s not an accident that most negative logos feature letters. Luckily, there are techniques that can help you get out of the box and consider creative usage of negative space. Out of the blue, it’s quite a confusing goal. So, the key priority in design a negative space logo is finding a creative concept. The example above is easy to execute, once you have a ready vision. However, the practical execution is usually simple. How to design a negative space logo?ĭesigning a negative logo is challenging at first, both technically and creatively. Negative space letters are one way of creative an awesome logo. So, they placed two eyes just below the letter, hinting an iconic BATMAN’s mask. A letter M hits a mask – the word literally starts with it, and shape brings associations, too. However, designers found another hidden opportunity. ![]() Obviously, the word itself is the main space. However, there’s another strategy, which lies in the clever use of negative space. Most designers do that and end up designing the main image without paying attention to its surroundings. It’s easy to think of a negative logo as a simple background for the image. Frames delimit borders of the visual, positive space is a section with an object, and negative space is everything that surrounds it. Whenever you are working on the design, you have three elements in the game – positive space, negative space, and the frame. Stick around if your question is “How to make a negative space logo”. In this guide, we’ll talk about how to design a negative space logo by playing around with letters and show 26 references, for each letter. We like to take inspiration from art, and negative logos are a good example. If done right, visuals get that artistic, luxury feeling, which is what so many brands are looking for now. It’s amazing how much effective use of the negative space influences the look and feel of a design. One of our favorite ones is a negative logo. There are many ways to make your design stand out. ![]()
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